We create products that are designed to ease discomfort and encourage healing after childbirth, while changing the narrative on how women think about pregnancy, birth and the postpartum period.
We use natural, plant-based ingredients – simple formulations derived from homeopathic and traditional practices. We love ingredients like lavender, chamomile and witch hazel, which are “anti” everything! They have antibacterial, anti-inflammatory and anti-fungal properties, which can help to soothe, cleanse and heal the vaginal area. We try to keep things as simple as possible. Every ingredient is included is for it's therapeutic value so if we don’t need it, we wont use it.
Our hand-made natural products are designed for the areas that matter most. For perineal care (the perineum is the area including the vagina and anal region, which is most likely to be sore and swollen after pushing!) we offer a spray and balm to provide a soothing, cooling effect and to ease discomfort for those trips to the bathroom post-birth. We also have self-care products for women’s bath-time regime to encourage blood flow and circulation. This promotes healing to the affected, sensitive areas.
We are a huge advocate of self-care because we now that once the baby arrives, a lot of the attention is diverted from Mum and the focus is on the baby. Very few take the time to really check how Mum is doing and it can be such a vulnerable time for us. Once we had babies we realised that “me-time” was super limited and indulgence and self-care tend to go out the window, so we had to be realistic about how we could take time out for ourselves. So our products are also a nudge to remind women to take a few minutes out of their day to self-care.