MBH is a social enterprise - this means that all of our profits are reinvested back into the business or our social mission. All the profits from each product we sell will go directly toward providing recovery care kits, antenatal workshops and support groups to vulnerable women, parents and families which will offer physical, practical and emotional care and support for mums before and after birth.
Our ethos is to inspire and encourage open and honest dialogue. We want to help women feel confident and comfortable in talking about the realities that come with being pregnant, the realities of birth and the gruelling realities of the postpartum recovery period. Our brand is so much more than the products we are developing. We want to tackle the taboos surrounding pregnancy, birth and postpartum healing – mentally and physically.
We seek to enrich the lives of mums and women by exercising social and ethical responsibility in every aspect of our work—from where we source our raw materials and products through to our supply chain, and the way we run our social business.
Social enterprise goals
MBH has 7 specific social goals which we aim to meet.
Educate women about postpartum care and recovery.
Increase the number of women and families BAME communities who have access to antenatal classes and support groups.
Empower women about their birth choices and expose them to alternative birth therapies.
Increase the number of women who will have had a more relaxed and informed pregnancy, birth experience and postpartum recovery.
To inform, prepare and give parents confidence in their ability to care for themselves and their child.
Increase Peer-to-Peer networking by creating a reliable support network where expectant and pregnant will meet others sharing their experience within the same area.
To reduce the severity/onset of post-natal depression by educating parents about the symptoms and encouraging those with PND to seek professional help
MBH – Improving Access to Maternity Care Project
Young expectant parents are often affected by social exclusion and are much less likely than older parents to attend antenatal classes or access statutory support. This is because they often feel uncomfortable attending groups with older people and are afraid of being judged or stereotyped.
The ‘MBH – Improving Access to Maternity Care Project’ aims to bridge the inequality gap in antenatal and post-natal care within the East London areas of Hackney, Newham and Tower Hamlets, by delivering free antenatal workshops and post-natal group support sessions to young expectant mothers (and their birth partners), which will help to achieve their potential and improve the wellbeing for those taking part in the project.